For those of us in college, here’s the question of the day… and by day, I mean the four or five (maybe six) years of our lives… “So, what’s your major?” Well for me, this is a loaded question. When I respond saying, “I’m a PR major,” this usually leads to either a confused look or an immediate follow up question like, “Oh what do you want to do?,” or “What exactly is PR?” My favorite follow up is, “Oh cool! So you plan parties and make your boss look good?!”
One website I found said, “The main goal of a public relations department is to enhance a company’s reputation. Staff that work in public relations, or as it is commonly known, PR, are skilled publicists.”
Yes, those of us in Public Relations are very skilled. We have to be everything to everyone and keep a good face on the entire time. eHow.com describes the profession of Public Relations as: “A public relations professional builds awareness and interest, serves as a spokesperson and manages the flow of information to the public for a person, product or company. He is an effective communicator in print, person and on the phone. A successful campaign presents a client in the best possible light.”
I actually agree with what both of these sites say. There will never be a day on the job when we do one thing, and one thing only. It just doesn’t happen. The myths and preconceptions are true. We don’t sleep and never stop working. We live, eat, and breathe our jobs… Personally, I love it!